Interview with John Sears – The Success of Chappyz and Plans for the Future

We sat down with John Sears, the co-founder of Chappyz, to learn more about this innovative digital community hub and see where Chappyz fits in today’s web3 and blockchain space.


Hi John, great to connect and have this interview with you! Firstly, please introduce yourself to our readers at home.

Hello, and thank you for having me! I’m John Sears, one of the co-founders of Chappyz, a web3 platform.

My journey into the world of web3 and blockchain technology began in 2017, and it truly became my passion in 2019. Prior to that, I had experience in motorsports team management and private client wealth management. In 2020, I joined forces with Daniel Pal, and together, we founded MoonBootsCapital, which has been instrumental in handling digital assets totaling over $100 million. We’ve also played a pivotal advisory role for numerous startups, helping them navigate the complex world of blockchain and providing them with effective go-to-market strategies.

I’m excited to share more about Chappyz and my experiences in the industry during this interview.

Can you describe Chappyz for our readers, covering its main use case and background?

Chappyz is like a digital community hub on steroids. It’s a cutting-edge web3 platform, where people from all walks of life can come together, collaborate, and earn rewards.

Imagine being able to complete simple tasks, chat with others in communities that are part of Chappyz, and actually earn something for your time and contributions. It’s a place where community owners can customize tasks and rewards from various social media platforms, all brought together by our Chappyz Protocol.

In a nutshell, Chappyz leverages AI technology to create a fun, inclusive, and rewarding space for anyone interested in the web3 world.

Read More: How to Make Money from Cryptocurrencies

For some readers at home, crypto and social media may be a bit confusing. Can you explain the pair’s relationship?

Think of crypto and social media as two best friends who’ve teamed up to create something amazing. Crypto is like digital money that operates on blockchain technology, offering security and transparency. Now, imagine using this digital money as rewards on social media platforms.

It’s like turning your likes, shares, and comments into tangible value. That’s where the magic happens. When you engage with content or complete tasks on social media through Chappyz, you earn crypto rewards, adding a real-world incentive to your online interactions.

So, in essence, crypto and social media come together in Chappyz to make your time online more rewarding and exciting.


What was the main inspiration for Chappyz? What web3 pain points has it been able to help clear-up?

We have acted as community members, investors & advisors over the years. The world of Web3, characterised by decentralised platforms and user-driven content, has been a hotbed for innovation and digital expansion. However, along with this growth, there’s been a concerning drift towards vanity metrics. Too many platforms prioritise sheer volume over genuine engagement. This is where Chappyz boldly steps in, redefining the essence of community dynamics in the Web3 realm & providing genuine community analytics based on engagement, sentiment and topics of discussion.

You have quite the background in blockchain and web3. What is your earliest memory within the space? (Feel free to cover any projects you were a part of, the first time hearing about it all etc.)

I started dabbling on the investment side in 2016 with small amounts and limited research. So the earliest memories were of the ICO boom in 2017 – I looked at that from a distance and thought it was unsustainable as companies pushed to raise capital through a token (in an non-dilutive manner) with no real use case or tie in with said companies success! Fortunately this side of the industry is slowly moving in the right direction now.

What do you think the biggest misconceptions are of Web3 and blockchain? People seem to switch off from it due to the bad actors that have taken the industry over.

Absolutely right, the web3 and blockchain space has had its share of bad actors that can make people skeptical.

One of the biggest misconceptions is that it’s a wild west of scams and get-rich-quick schemes. In reality, web3 and blockchain technology have the potential to revolutionize industries by enhancing transparency and security. These technologies can empower individuals and promote financial inclusivity. However, it’s crucial to navigate this space cautiously, do thorough research, and choose reputable projects and platforms like Chappyz that prioritize integrity and user experience.

By promoting ethical practices and user education, we can help clear up these misconceptions and make web3 more accessible to everyone.

Many shunned social media at the start in the early days of web2. What can be done to ensure we don’t see the same for web3 social?

Drawing from the lessons of the past, we can prevent web3 social platforms from facing the same initial skepticism by prioritizing trust, transparency, and empowering users right from the start.

It’s vital to give users control over their personal data and prioritize their privacy. Equally important is the need to educate users about the advantages and potential pitfalls of web3 social platforms.

By building communities that are ethical, user-focused, and genuinely rewarding, such as our approach with Chappyz, we can create an environment where people feel valued and fairly compensated for their contributions. By upholding these principles, we can establish web3 social as a trusted and positive space, avoiding the early doubts that plagued web2 social media platforms.


While we are still amidst a crypto winter, more and more bluechip web2 companies are now utilizing blockchain. Examples being NFL, Starbucks and Ubisoft to name a few. What do you think has spurred them on to do so?

It’s intriguing to see established web2 giants like the NFL, Starbucks, and Ubisoft embracing blockchain technology. I believe there are a couple of key factors driving this adoption.

Firstly, blockchain offers enhanced security and transparency, which can be particularly attractive in industries where trust and data integrity are paramount. Secondly, it allows these companies to explore new revenue streams and engage with tech-savvy audiences who are increasingly interested in digital assets.

By leveraging blockchain, they can tap into the growing crypto and NFT markets, creating unique digital experiences and collectibles that resonate with their customer base. So, it’s a combination of improving their core operations and seizing new business opportunities that’s motivating these bluechip companies to dive into blockchain technology.

Where do you see Chappyz in the next five years and what can we expect to come in the coming 6-12 months?

If Web3 is the future of the internet, I firmly believe that the community will overshadow the importance of products alone.

Looking ahead, Chappyz is poised to be a transformative force in this shift. In the next five years, I envision Chappyz as a vital ecosystem that empowers consumer-focused web2 businesses by providing a seamless Web3 Plug&Play. This tool will likely include innovative loyalty structures for token and point issuance, creating a dynamic and rewarding environment for users and businesses alike.

As for the near future, in the coming 6-12 months, you can expect Chappyz to continue evolving and expanding its capabilities, making it even easier for businesses to harness the power of web3 and build thriving communities that drive value and engagement.

John Sears

Co-founder of Chappyz


A visionary strategist, seasoned investor, and esteemed advisor in the dynamic realm of Web3. With a profound understanding of the industry, John is fervently dedicated to harnessing the revolutionary potential of blockchain technology to reshape antiquated systems, especially within monetary frameworks and consumer interactions. John has previously encompassed roles in motorsports team management and private client wealth management. It was in 2017 that he plunged into the realm of digital assets, a realm he embraced wholeheartedly in 2019 – ultimately connecting him with like-minded individuals in Daniel Pal resulting in the birth of MoonBootsCapital in 2020.

By strongly focusing on understanding the blockchain industry and providing exceptional value, John and his team have successfully managed to handle digital assets over $100 million. This ascent was complemented by their pivotal advisory role for a multitude of startups, deftly guiding them with potent go-to-market strategies.

Areas of thought leadership
  • Transforming User Acquisition for Web 3.0 Companies
  • Redefining the frameworks for B2B and B2C interactions in Web 3.0
  • The future of monetary frameworks and consumer interactions
  • Expertise in handling and growing digital asset portfolios
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