EA Announces New App To Replace Origin

Origin PC, the desktop client app and platform long associated with EA, is soon going to be replaced by a new EA app. EA made the announcement earlier in the week, stating that it’ll be the fastest and lightest PC client to date.

This is what EA had to say on their blog post:

“For over 10 years we’ve welcomed millions of players into our Origin platform, we’ve listened to your feedback and acknowledge the limitations of this platform in a quickly evolving entertainment landscape. So we set out to build EA’s next-generation PC game platform — a faster, more reliable, and more streamlined gaming experience — the best possible place for you to experience EA’s incredible games, services and content.”

EA doubling down on social gaming

The new app is part of EA’s plan to really get into social gaming.  Players will now be allowed to import their friend lists from Steam, Xbox, and PlayStation accounts. Origin users don’t have anything to worry about as far as their data is concerned. Games, local and cloud saves, and friend lists can be automatically switched to the EA app.

For now, this new app will only be available to PC players. Mac players will still see Origin before launching games. EA look like they’re quite busy, currently working on games like skate. and the Dead Space remake.

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Image Credits | EA

It isn’t clear if this is coincidental but this isn’t the first time that EA will have its name over something that it has been associated with for a few years. The FIFA video games will also be renamed soon to EA Sports FC. The upcoming game is expected to be named EA Sports FC 23. The cause for this was failure to extend the partnership with FIFA, who are the governing body for world football.

EA remain unpopular among the wider gaming public

EA has long been one of the biggest developers in the video game industry but have faced a lot of criticism over the years, so having their name over a lot of properties they were previously associated might not be the best marketing move.

It has become the face of anti-consumer practices and is also known for acquiring some beloved developers, who have not had the same amount of affection from fans that they once had. The qualities of its games have been questioned consistently over the years and the treatment of employees has been a larger discussion among the video game industry that isn’t limited to EA.

The discussion around EA and its games got heated when it started releasing games with micro-transactions called loot boxes. The purchasing of loot boxes has been compared to gambling because no one knows what’s in a loot box before it is opened.

The higher ups at EA will be hopeful that getting their name on everything doesn’t backfire ultimately. IF the games are good and the apps run smoothly, the backlash will subside eventually.