Rivalry Corp. has announced a significant reduction in operations as it begins evaluating “strategic alternatives,” raising fresh questions about the future of one of esports betting’s most recognizable brands.

In a statement released on February 13, the Toronto-based company confirmed its Board of Directors approved a material scaling back of activity while it explores potential transactions involving its assets and business.

Rivalry Corp Cites Performance Volatility

The move follows what the company described as “performance volatility.” Rivalry said it is in discussions with third parties, though no agreement has been reached, and there is no guarantee any deal will be completed.

Effective immediately, Rivalry is implementing substantial cost reductions, including a significant workforce reduction and lower operating expenditure across the business.

What Happens to Rivalry Users Now?

Most notably, the company has paused player activity on its platform. Users can withdraw funds in the ordinary course, but wagering has been halted while the review process continues.

Rivalry said it is assessing a broad range of potential outcomes, including:

• Asset-level sales
• Corporate transactions
• Restructuring initiatives
• Other strategic alternatives

However, the company cautioned that operations may not continue in their current form.

How Rivalry Built Its Esports Betting Brand

Founded as a sportsbook and media brand focused on the “digital generation,” Rivalry built its reputation on esports betting before expanding into traditional sports and casino offerings.

Through its subsidiary, Rivalry Limited, the company has operated under an Isle of Man licence since 2018. It also holds internet gaming registration in Ontario, two regulated jurisdictions that it has frequently highlighted as key pillars of its compliance framework.

The announcement does not confirm a sale, shutdown, or formal restructuring. However, the combination of workforce cuts, a platform pause, and active deal discussions shows that the company is going to be changing significantly in the near future.