
All EWC Sponsors | All Brands sponsoring Esports World Cup 2024
The Esports World Cup has been making headlines for making millionaires with its massive prize pool. It seems almost every day, more and more companies are getting involved so here’s all EWC sponsors in 2024.
All EWC Sponsors in Gaming

Source | Esports World Cup
Of the 27 Esports World Cup sponsors, you can split them into 3 different types. There are those that are native to the hosting country of Saudi Arabia, who’s support you’d expect with a local event. There are those that are outside of gaming, such as clothing brands, and those that you’d expect to see in gaming events, such as peripheral and the like.
EWC Gaming Sponsors
Brand Name | Type of Brand | Relationship with EWC |
---|---|---|
Lil Snack | Puzzle Game Publisher | Customized games for EWC |
GamesBeat | Games Publisher | Customized games for EWC |
Honor | Phone and Hardware Manufacturer | Official Smartphone of the EWC |
LG UltraGear | Hardware Manufacturer | Official Gaming Monitor Sponsor |
Bayes Esports | Data Provider | Event Coverage and Live Data |
Grid Esports | Data Provider | Event Coverage and Live Data |
Esports Awards | Award Show | Hosting at the EWC from 2024-2026 |
Sportfive | Marketting agency | Prior to rebrand, worked with Gamers8 for sponsorship consultancy |
Level Infinite | Games Company | Multi-Year agreement to help grow domestically |
Moonton | Games Company | Multi-Year agreement to grow the title domestically. First ever Women's Invitational |
Logitech | Hardware Manufacturer | Partnership via the PRO SERIES |
Secret Lab | Gaming Chair Manufacturer | Officiale Chair Supplier |
Esports Charts | Data Provider and Journalism | Viewership Analytics |
EWC Non Gaming Sponsors
For Esports World Cup sponsors that aren’t as endemic to gaming, there’s still a reasonable number that have worked in esports before. Brands like Adidas have sponsored team jerseys in merchandise partnerships before, including some attending teams like 100 Thieves and G2.

Source | Sportcal
Brand Name | Brand Type | Relationship with EWC |
---|---|---|
Adidas | Apparel Brand | Official Merchandise Partner |
KitKat | Confectionary | Sponsoring Pause Breaks |
Pepsi | Drinks | Supporting the event festival. Falcons Esports HQ sponsor |
TikTok | Short Form Video Platform | Weekly Live Show + Custom Icons for TikTok LIVE in EWC |
Sony | Technology and Hardware | Behinds the scenes documentary and custom music |
DAZN | Streaming platform | Free broadcast of the event |
Warner Bros. Discovery | Entertainment | Streaming EWC via CNN Max streaming and Eurosports |
Star Sports Network | Broadcasting | Streaming EWC via YouTube to Indian speaking audience |
Unilever | Grooming | Esports activations for Clear Men Shampoo & Axe Body Spray |
Amazon | Online Commerce Platform | Discount codes for EWC attendees for Amazon Saudi / UAE. Alexa integration |
Audiotool | Sound Mixing Tool | Audio Remix Contest, with flights to London |
Mentos | Confectionary | Main Partner |
mastercard | Payment Processor | Official Partner |
Heinz | Food and Condiments Brand | Official Partner |
All EWC Sponsors from Saudi Arabia
The Saudi brands are on home turf. This also included the Saudi Government being involved with the event on its own soil. There are six Saudi-funded brands that are taking part in the Esports World Cup as a partner of some kind.
Brand Name | Brand Type | Relationship with the EWC |
---|---|---|
ARAMCO | Fuel | Title sponsor for the Aramco SIM Arena for SIM Racing events |
STC Group | Telecommunications | Supporting broadcasting. Naming rights to the Arena, Play Gaming Hall and TV World Cup Studio |
Dr. Sulaiman Al-Habib Medical Group | Medical Provider | Partnered with POWR esports for activations and meet and greet |
Jameel Motorsport | Vehicle Importer | Activations for Motorsport and VR Racing |
Barn's Coffee | Coffee Provider | Excusive Coffee Provider for EWC. Refreshments for attendees |
Qiddiya City | Location | Venue showcasing and host of EWC |
That’s all of the brands publicly involved with Esports World Cup. There are likely other individuals or companies that have a hand in making the EWC work, including promotions that are being kept close to the chest. That said, it shows how many brands are involved with all Esports World Cup events.