Valhalla, Floki’s groundbreaking PlayToEarn MMORPG, will be at the forefront of a high-profile advertising campaign throughout the 2024-25 season of the English Premier League (EPL).
The English Premier League is the most popular sporting league globally, attracting more viewers than both the UEFA Champions League and the Bundesliga combined. For the 2022-23 season, the EPL boasted a cumulative audience of 3.23 billion. Broadcasting to 712 million households across 190 countries, the league reaches 2.01 billion viewers of live match programming over the season and 1.22 billion viewers of highlight shows and other non-live content.
Premier League clubs also have a staggering following on social media, with over half a billion total followers. Leading the way, Facebook has 240 million followers. Followed by Instagram, TikTok, X (formerly Twitter), and YouTube.
Some of the biggest names in Premier League of old have even dipped into esports with partnerships behind crypto casinos and sportsbooks, and traditional esports teams.
Source | Floki
The Premier League clubs feature heavy advertisement slots using massive scrawling LED screens at pitch level. The full TV-facing ad system ensures that the ads are prominently visible during broadcasts.
Branding will be visible inside the event itself, providing in-program exposure. The ads will ensure multichannel coverage, making them visible across various devices and platforms, including broadcast, social media, mobile, and online. There are no virtual overlays to interfere with the ads in the Premier League, ensuring uninterrupted visibility. Additionally, minimal ad avoidance makes the ads almost unavoidable for viewers.
The extensive campaign is projected to reach a massive global audience. It is expected to reach over 200 million people, with about 1.2 billion impressions and a total on-screen duration of nearly 440 hours. For Europe, the campaign is projected to generate around 81 million impressions with an on-screen duration of approximately 181 hours. In Asia & Oceania, about 47 million impressions are expected with an on-screen duration of nearly 168 hours. In Africa, the campaign is projected to achieve around 48 million impressions and an on-screen duration of almost 34 hours.
Valhalla is a spin on the classic Creature-Collection adventure set in a vibrant, lively, MMORPG open-world inspired by Norse mythology.
Players interact with a diverse set of eccentric creatures called Veras, discovering, taming, training, and trading them. Alone or as a clan, players partake in a dynamic, player-driven economy to rise in community ranks and achieve tactical supremacy on the hexagonal-grid battlefield. Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. It aims to become the world’s most known and used cryptocurrency, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong brand recognized globally thanks to strategic marketing partnerships.
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