New Genshin Impact x Pizza Hut collaboration is happening in China
Genshin Impact has become increasingly popular this summer. Because the mobile game is so well-known, we frequently see brands working with it to increase their consumer base. Pizza Hut is the latest brand to partner up with HoYoverse (the developers of GI).
Pizza Hut’s official Weibo account stated that the fast food chain is collaborating with HoYoverse on a project to offer fans freshly baked material. Prepare yourself for the Pizza Hut versions of Eula and Amber, after earlier seeing the KFC versions of Diluc and Noelle in 2021.
Recent collaborations between the video game and fast food industries demonstrate the “connection” between the two. The current promotion will only be held in China (for now).
Genshin Impact-themed bonuses available in Pizza Hut
Fans of Genshin Impact in China have been informed by Pizza Hut’s official account that three meals created in conjunction with the game will be made available at all of the chain’s locations there. The dinners are rumoured to feature in-game object packs that might contain anything from a new camera to 50,000 Mora, or a sandwich board furniture piece. Eula and Amber will be emblazoned on the packaging of all the meals connected to the collaboration.
Various promotions are available for the meals. The consumer will receive one gift pack if they purchase the 69RMB and 89RMB meals. Which are roughly equal to 10 USD and 14 USD, respectively. Similar to this, if someone purchases the three-person dinner for 189RMB (about 27 USD). They will be eligible also to receive two gift packs. The final two meals, which cost 89 RMB and 189 RMB respectively, will reward the customer with a mouse pad as well as a plate.
Similar to the KFC and Genshin Impact limited-time event in 2021, the designs will likely be used on various collaboration goods and decorations such as button pins, standees, and postcards. HoYoverse may also unveil a brand-new glider style that is based on the Pizza Hut logo. In the end, travellers are hopeful that both of the leaked images will become in-game skins.
Since this is a limited time offer that will begin on August 29 and finish by September 17, 2022, fans of the game from China should act quickly once the offer is made available if they want to receive these prizes as well.
Will we get Genshin Impact meals in other countries soon?
From recent campaigns, we can clearly see that the company isn’t shying away from collaborations from a lot of companies, especially since a large amount of game’s playerbase is in the 12-24 age demographic. There campaigns provably bolster sales both for the game and the fast food shops.
For now, the deals are mainly focused to mainland China and partnered with Yum China, the company behind the KFC, Pizza Hut brands in that market. On the other hand, Yum! Brands, is the international handler of these brands globally. We may potentially see these merch campaigns elevate and partner up, moving to international markets. But for now we can only offer hopes and speculation.