BLAST has announced a multi-year partnership with BetBoom, making them the licensed media rights holder and exclusive betting partner for local-language broadcasts of the BLAST Premier and BLAST Slam circuits in Brazil and across Latin America.

Starting in 2026, BetBoom will hold exclusive media rights across the region. Beyond broadcast control, the partnership is expected to enable BLAST to deliver more events, content, and on-site activations throughout Brazil and the wider LATAM region.

Deal Covers BLAST’s Full Competitive Slate

The deal covers BLAST’s full competitive slate across its two major titles: six Counter-Strike 2 events per year, four of which will be arena shows, and four Dota 2 events annually.

The region has shown up strong in recent months, too. At BLAST Premier Rivals Hong Kong 2025, FURIA powered through the bracket and lifted the trophy after a 3–1 win against Team Falcons in front of a crowd of 12,000 fans. They’re now one of the favorites for the StarLadder Budapest Major

A big part of the partnership will also focus on creator-driven content. BetBoom plans to work with leading regional streamers, talent, and influencers to enhance broadcasts, add flair to local coverage, and bring fans closer to the personalities that help define the scene.

BLAST SVP Commercial, Alexander Lewin, said: “This landmark deal will bring BLAST tournaments and the BetBoom brand to even wider audiences across Brazil and LATAM. BetBoom, with its focus on top-quality entertainment, will deliver a fantastic product to this very passionate community. We look forward to working closely with them and investing further in bringing more events and activity to the region in the future.”

BetBoom Latam CEO, Stepan Dobrovolskiy, added, “BetBoom is proud to partner with BLAST as the exclusive rights holder for Brazil and Latin America. This milestone allows us to bring BLAST to its largest audience ever, strengthening our esports ecosystem alongside FURIA, Fallen as our ambassador, and other best in class esports content creators. We’re excited to deliver world-class entertainment to an even wider Brazilian and LATAM audience, and to raise the bar for esports across the region.”