In the past, we have seen multiple automobile companies collaborate with various gaming companies. These games include skins of various luxurious automobiles. In a unique partnership of its kind, ESL FACEIT group has announced a partnership with Automobili Lamborghini. In this article, we will examine this unique partnership, its details, and its impact.

ESL FACEIT Group Announces A Partnership With Automobili Lamborghini

In various games, such as PUBG and Mobile Legends Bang Bang, we have seen multiple collaborations with various automobile companies. These collaborations primarily take place in-game, manifesting as skins or other cosmetic items. For the first time, an automotive luxury brand will be collaborating with one of the world’s most prominent tournament organizations.

The upcoming collaboration between ESL and Automobili Lamborghini will take place during DreamHack Dallas. This year, DreamHack Dallas will take place from May 23 to 25 at the Kay Bailey Hutchison Convention Center. The primary goal of this partnership is to provide a unique, multi-faceted activation that allows younger players a relatable manner to experience Luxury vehicles.

“We are incredibly excited to take part in DreamHack Dallas as one of the main partners of the event,” said Christian Mastro, the marketing director at Automobili Lamborghini. “This marks not only Lamborghini’s first-ever appearance at DreamHack, but also the debut of any automotive brand at the event.”

The Lamborghini activation at Dreamhack Dallas will consist of the following:

• In-Game Interoperable Livery: A one-of-a-kind Lamborghini Revuelto with a custom-made livery. Players will be able to experience the car at DreamHack Dallas through both physical and digital gaming experiences.
• Onsite Competitions: Players attending DreamHack Dallas will have the opportunity to drive the Lamborghini Revuelto on a virtual driving track in the game Asphalt.
• Exclusive Digital Collectibles: Players who attend the event can receive new and unique digital Lamborghini collectibles through Web3.

The upcoming Automobili Lamborghini booth at DreamHack Dallas will be an expansive 300 m² space featuring esports competitions and state-of-the-art racing simulators. Only time will tell if we see a similar collaboration for other Dreamhack events or ESL tournaments in the future.