Southeast Asian esports organization TALON Esports has announced a new partnership with Melbet, revealing the latter as the exclusive sportsbook for its Dota 2 team. The new collaboration was revealed by release on March 10, across TALON and Melbet’s social media.
The partnership will see Melbet (also stylized as Mel.bet) branding appear on Talon’s jerseys during Dota 2 competitions, while Talon will create content and promotional materials showcasing the behind the scenes experience of their Dota 2 pros.
Image Credit: Talon/Melbet
The release continued to promise that the Dota 2 community and Talon Esports fans can expect merchandise signed giveaways, community events, and direct engagement with players. The aim of this is to “deepen fan connection and enhance the viewing experience” for Talon and esports fans.
Beyond this, as mentioned, the Mel.bet brand will be featured during competitive matches, on official team merchandise, and across Talon Dota’s social platforms. The aim is to drive visibility of the Mel.bet brand and its ongoing goal to become the go-to sportsbook for SEA esports fans and Dota 2 betting .
Sean Zhang, CEO of Talon shared his thoughts about the new partnership:
“We are thrilled to have Melbet on board as our official sportsbook partner. Melbet’s support will enable us to focus on our performance and take our game to the next level. We can’t wait to share this journey with our fans!”
A Melbet spokesperson also commented:
“Partnering with Talon Esports marks an exciting step forward in our commitment to the Southeast Asian esports community. Dota 2 holds a special place in the hearts of fans across the region, and through this collaboration, we aim to offer a dynamic platform where they can connect deeper with the game, the players, and the competitive spirit of esports”
The concluded by telling fans to keep their eyes out for Melbet x TALON events, exclusive activations, and fan experiences soon.
TALON is a leading esports and gaming lifestyle platform headquartered in Hong Kong. Since its founding in 2017, TALON has grown into a dominant force in Asia-Pacific esports, fielding top-tier teams in multiple competitive titles. The organization is set to compete at PGL Wallachia Season 4 and DreamLeague Season 26.
Melbet is a globally recognized sportsbook company established in 2012 and licensed by the Curacao Gambling Commission. Operating in over 40 markets, Melbet continues to expand globally and remains committed to safe, responsible gaming. Their partnership with TALON is pat of a wider strategy to expand their reach in SEA.
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