Is Mobile Legends (MLBB) Slowly Dying or Still Going Strong?

Mobile Legends: Bang Bang (MLBB) is celebrating its 8th anniversary in 2024, and with so much time passed since the game’s release, many people have been wondering: Is Mobile Legends dying?

Here’s the answer to that question, offering you an insight into the game’s player count and also its esports viewership – two key identifications to make out the health of a game.

Is Mobile Legends dying

Image Credits: Moonton

Is Mobile Legends dying?

The short answer to the question is – not at all. In fact, it can be speculated that the game is yet to reach its full potential. This is because MLBB was recently released in China, and it’s investing heavily in the Middle East – a region set to grow strongly in the next few years.

Since its release, MLBB has been more focused on the SEA market, where it has enjoyed considerable popularity. The game has been able to overshadow rival titles like Arena of Valor and Wild Rift.

MOONTON has now been working to grow the game globally as well. One of these efforts came in the form of renaming the MLBB SEA Cup to the Midseason Cup (MSC), ensuring a more global participation and audience. It paid off as the recently concluded MLBB MSC in Riyadh during the Esports World Cup amassed a record 2.3 million-plus peak viewership.

Additionally, per a recent release, the MLBB monthly player count is a staggering 110 million. The game also has 1.4 billion lifetime downloads – making it one of the few titles to cross the billion mark.

Therefore, if you are asking is Mobile Legends (MLBB) dying, the answer is no.

How has MLBB managed to continue its growth?

MLBB MSC 2024 Grand Finals

Image credits: Esports World Cup

MLBB’s popularity, despite being released so long ago, can be attributed to its constant updates, player engagement, and esports.

The game is well-optimized and runs on phones even with low system specifications. Thus, this ensures that it’s very accessible while conserving its competitive aspect. Additionally, with several content updates, which have completely upgraded the visuals and map over the years, MLBB has been able to preserve a fresh look.

Lastly, regional esports leagues feeding into grand international esports tournaments ensures yearlong hype and attention for the game. It’s currently one of the most viewed esports titles globally.

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