
ESL and Supercell announce multi-year partnership for Brawl Stars Championship
The Brawl Stars esports ecosystem is changing. Supercell has revealed in a press release today that it has partnered up with the ESL FACEIT Group to produce the Brawl Stars Championship as a part of the Snapdragon Pro Series. For 2024, a total prize pool of up to $2 million and 2.5 million for 2025 have been revealed, with competition kicking off globally in March and leading to the Brawl Stars World Finals in November.
“The Snapdragon Pro Series has proven itself as a top-tier circuit for mobile esports through its global reach and high production value. We look forward to working with the EFG team to reach new audiences and solidify Brawl Stars as a leading mobile esport,” said Kim Jensen, head of Brawl Stars esports at Supercell.

Image Credits: Supercell
Everything you need to know about the Snapdragon Pro Series Brawl Stars Championship 2024
Supercell had already revealed the 2024 Brawl Stars Championship previously. This partnership merely entails that ESL will run the ecosystem under the Snapdragon Pro Series, while the rest of the format remains the same.
Starting in March, players from Asia-Pacific, Europe, the Middle East and Africa, North America, and South America can compete in the Monthly Qualifiers of the Brawl Stars Championship. These will run throughout the year and will determine the teams in the LCQ and the 2024 World Finals. Thus, the slots distribution is as follows:
- EMEA – World Finals: 3 | LCQ: 3
- APAC – World Finals: 2 | LCQ: 2
- North America – World Finals: 2 | LCQ: 2
- South America – World Finals: 1 | LCQ: 2
- China – LCQ: 3

Image Credits: Supercell
The top four teams from the LCQ will also compete in the Brawl Stars World Finals. The overall slots distribution in 2024 were significantly reduced since the previous year, a questionable decision considering that many of these slots were reduced from the East Asia, SEA, and India regions – which are crucial mobile-first markets.
“Brawl Stars has been a catalyst for the growth of the Snapdragon Pro Series since Day 1, as has our work with Supercell across other titles such as Clash of Clans. Our fundamental knowledge of the Brawl Stars esports ecosystem and years of experience operating mobile leagues at a global scale position us to make the Brawl Stars Championship 2024 the best one yet,” said Sam Braithwaite, Vice President of Game Ecosystems, Mobile, ESL FACEIT Group.
The partnership with ESL FACEIT Group and integration into the Snapdragon Pro Series was overall successful, at least this far, enhancing the overall competition level. The Brawl Stars World Finals 2024 shattered previous viewership records, reaching a peak of 1.1 million viewers during the Playoffs Semifinals between HMBLE and SK Gaming. The event also recorded an average viewership of 636,059.
HMBLE emerged as the champions of the Brawl Stars World Finals 2024, defeating Crazy Raccoon 3:0 in the Grand Final. The MVP of the tournament was Symantec. With the momentum from the 2024 season, the 2025 season is set to bring even more excitement and opportunities for players and fans.