Why Candy Crush is so popular is something many actually wonder. Let’s break down what actually caused it to take the world by storm.

Why Candy Crush is so popular

1. Free to Play Addictive Gameplay

Candy Crush took over and dominated the market to the point that it spawned countless similar games. Whilst it’s certainly not the first to do this kind of game, Candy Crush’s accessibility and availability for free gave many a gateway into the gameplay that is both simple and super addictive.

For those wondering how to play Candy Crush, the mechanics involve matching candies in a row to clear levels and score points. Matching three or more candies to create chain reactions is oddly satisfying, thanks to an attention to detail and upping the flare for the more complicated combos.

The increasing difficulty keeps you coming back for more, balancing challenge and reward perfectly. Being completely free to download and play is a huge part in how many eyes it could get in front.

Although there are in-app purchases, they’re optional. You can enjoy the game without spending a dime, especially thanks to frequent events and updates that make a lot of the purchases unnecessary for long time player, which has definitely helped it reach a huge audience.

2. Frequent Updates and Social Features

King, the developer, constantly adds new levels and features. With over 17,000 levels, there’s always something new to tackle. Through the app stores and Facebook, and you can compete with friends, send and receive lives, and share your progress in the frequently added events. This social aspect adds a fun, competitive edge and helps build a community around the game.

The vibrant graphics and catchy sound effects are a big draw. The colorful candies and explosive effects, combined with cheerful music, create a fun and engaging experience.

Candy Crush is perfect for casual gamers. The levels are short, so you can play during a break or while waiting in line. It doesn’t demand a huge time commitment, which fits well into busy schedules.

Mobile Gaming, down to a science

The game is great at giving you little hits of dopamine. With a star system that rewards you for repeating levels you’ve already beaten, Candy Crush does a great job of making players want to push through new levels, and maximize their scores in ones they’ve already played. Making use of a limited booster system makes every usage off it feel important, and every one gotten from an event rewarding.

It was in the right place at the right time and tapped in to the casual market well. With frequent updates, and a lot of attention paid to this front runner of the genre, it’s easy to see why it’s so popular.