Playnance has announced a partnership with SoftSwiss to launch into esports and sports markets, expanding on its existing crypto and casino games products. 

The decentralized platform said it aims to bring “gasless on-chain participation across thousands of events every single day.”

Esports events and other major sports markets will appear on its Web3 platform PlayW3 from next week. 

In a press release, Pini Peter, CEO of Playnance, said: “At Playnance, we’re leading the next major shift by bringing the entire world of entertainment on-chain. With this expansion, we are extending our ecosystem even further by adding the global sports and esports markets to the wide range of on-chain experiences we already offer.”

The Israeli-based company, which is licensed in Estonia, uses blockchain and its own token (GCOIN) to run games, prediction markets, and crypto trading. It currently offers more than 10,000 social casino games and millions of AI-powered prediction markets.

SoftSwiss Expands Into Blockchain Ecosystem

The partnership signals a shift from Softswiss, which has traditionally partnered with centralized operators, including Stake and Oddin. 

The company holds a B2B supplier license for casino and sportsbook software in Curacao, with many of its partners also licensed offshore. 

Relaxation of betting sponsorship rules has led several offshore operators to partner with teams. Stake announced a deal with Danish organization Atralis last month. It also sponsors Team Vitality. 

Softswiss said the partnership with Planance “represents a new standard for how gaming infrastructure can operate on blockchain.”

“Leveraging Playnance’s blockchain, we’re able to bring real-time sports and esports experiences fully on-chain, combining high-frequency real-world data with decentralized execution,” added Aleksandr Kamenetskyi, Head of Sportsbook at the company.

Just The Beginning

Alternative gambling platforms may be of particular attraction for esports fans with an inherent interest in emerging technology. 

Polymarket’s esports markets attract high volumes of daily trading, and it now has live feeds integrated. Oddin reported that over 70% of bets on esports come from in-play markets. 

Playnance and other operators, such as Forkast, an esports-focused prediction market platform, aim to tap into the global appeal of gaming. 

“With live events watched by billions worldwide, real-time participation, and true ownership powered by $GCOIN, we are setting a new standard for digital entertainment at scale. Our ambition is to lead and redefine the global entertainment industry by bringing it fully on-chain through a decentralized foundation. This is just the beginning,” said Playnance’s CEO, Peter.