While the tournament is still ongoing, three new brands have announced their partnership with the Esports World Cup Foundation: Logitech G, Secretlab, and Heinz.
Image credit: Esports World Cup Foundation
According to a release, the three brands will have activations, competitions, giveaways, and their booth at the event. In particular, Heinz will provide samples to the visitors and provide a ‘game changer’ surprise that is yet to be revealed.
Logitech G, on the other hand, will focus on promoting its PRO SERIES gaming gear, including keyboards, mice and headsets. Secretlab, instead, will be the official gaming chair partner of the event and launch an exclusive TITAN Evo Esports World Cup 2024 edition chair. More information about the custom chair will be revealed at a later date.
“We’re thrilled to name Heinz, Logitech G, and Secretlab as official Event Suppliers of the Esports World Cup,” said Mohammed Al Nimer, Sales Director, Esports World Cup Foundation. “These popular brands have demonstrated a commitment to serving gamers and are passionate about supporting the growth of esports. Our collaboration at the EWC connects them directly with global gaming communities filled with casual players and esports professionals eager to engage with their products.”
The three brands are joining the ever-increasing list of partners for the EWC. The Esports World Cup Foundation also announced brands such as Amazon, Mentos, Adidas, TikTok, Pepsi, Unilever, HONOR, and many others.
The Esports World Cup is taking place in Riyadh, Saudi Arabia, featuring a total of 22 tournaments across 21 game titles with a combined prize pool of $60m. Despite the size of the tournament and its notable partners, the event has attracted a lot of criticism due to the Esports World Cup Foundation being backed by the Saudi Arabian government, a regime with a record of human rights violations.
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