NASCAR is putting some of gaming’s biggest names in the driver’s seat with the launch of the NASCAR 25 Creator Series, a new competitive NASCAR gaming league featuring some of the biggest streamers on the planet.

The series, announced today in partnership with creator talent agency Night, will see eight top streamers race head-to-head across four events between October and February. The action kicks off on October 29, following the release of NASCAR 25 from iRacing Studios.

Each event will stream live across the creators’ Twitch and YouTube channels, with NASCAR hosting a “RedZone-style” broadcast on its official Twitch channel. Expect multi-camera coverage, live commentary, and guest appearances from real-world drivers like Carson Hocevar, who’s set to join the grid for race one.

Who is Competing?

The list of creators that will be competing is as follows:

• TimTheTatman
• CouRageJD
• YourRAGE
• Emiru
• ExtraEmily
• Agent00
• RayAsianBoy
• StableRonaldo

Mamba Smith will anchor the main NASCAR broadcast, while fans can get involved by voting for their favorite drivers and sharing clips online. There’s a hefty prize pool too, with a $100,000 grand prize plus $20,000 in performance bonuses up for grabs by season’s end.

The series promises full-scale content coverage: 32 live streams, over 100 social activations, and plenty of behind-the-scenes coverage across NASCAR’s channels. Each creator will have their own custom race suit, on-stream assets, and even fan-focused interactive segments.

Nick Rend, NASCAR’s VP of Interactive & Emerging Platforms, said: “The NASCAR 25 Creator Series is about connecting the next generation of fans to the sport through the voices and personalities they already love online. By bringing together top-tier gaming talent with NASCAR’s high-speed action, we’re creating an entertainment experience unlike anything else in motorsports.”

Reed Duchscher, CEO of Night (and known for managing creators like MrBeast and CouRageJD), said: “Over the last ten months we’ve worked closely with NASCAR to help them better connect with younger audiences online. The NASCAR 25 Creator Series is a first-of-its-kind sports initiative that puts personality and entertainment first.”

The NASCAR 25 Creator Series is the latest in a string of digital pushes from the racing giant. NASCAR has been steadily building its gaming presence, from Fortnite’s Rocket Racing and Forza Motorsport activations to a Roblox experience that’s seen over 7 million hours of playtime this year. The eNASCAR iRacing league is also up 35% year-over-year in viewership.

The first race takes place at 2PM PT/5PM ET on October 29, streaming on the creators’ individual channels.