Bumble buzzes into (be)esports!
Online dating is difficult – too many choices, not enough time and never the right pick-up line at the right time. Plenty of formats promise to resolve this situation, most famously Tinder. Bumble is another competitor though, one that promises women a little more safety in their dating efforts – only women can send the first message (in heterosexual matches).
As such, it’s no wonder that Bumble is now funding an esports team… an all-female one, that is! Now called Team Bumble, the four female players Hannah, Carlee, Tina and Maddie are some of the best players in the world, and they are associated with Gen.G esports. Bumble is now a jersey sponsor for these girls.
Along with supporting Team Bumble, the dating platform is also becoming an official partner of another prominent gamer – Gen.G Head of New Gaming Initiatives, Kristen ‘KittyPlays’ Valnicek. There are plans to work together on content, co-host and fund live events as well as streaming events.
On the app end of this deal, Bumble will add a badge that users can add to their profiles in order to show that they are avid gamers. The VP of Marketing at Bumble praised the new deal: “Our mission at Bumble is to empower women around the world, and we’re proud to partner with Gen.G to continue expanding into the esports and gaming communities. We’ve built strong communities through Bumble and Gen.G and we’re excited to work together to help bring the gamer community together in real life. Together with Gen.G, we want to empower women trailblazers, and make it easier for them to connect with their community whether it be through dating, friendship, or networking.”
With 46% of gamers in the US being female, and similar percentages across Europe and the West, this may just work out great for both Bumble and its users – gamers, both male and female, are everywhere after all!