FIFA takes on the NFT space in celebration of the 2022 World Cup in Qatar!
This year’s FIFA World Cup is due to start in the coming months, with this year’s event being held in Qatar.
In conjunction with the games, FIFA has joined forces with the Algorand blockchain to release their own unique NFT collection, released ahead of the World Cup.
The NFTs in question are based on classic moments from the World Cup’s history, allowing fans to own their favourite goals and controversy from the past.
This project was finalised back in May and will be released just in time for the 2022 World Cup.
What’s FIFA+ Collect?
We have seen similar projects previously from the likes of the NBA when they released their collection “NBA Top Shot” through Dapper Labs, the founders of the prolific web3 project, CryptoKitties.
Users can gain access to the collection through FIFA+ Collect. The official wallet sponsor for the event is Algorand hence the collaboration for this momentous occasion.
To access this, users must download the FIFA+ app or sign in via the official FIFA website to access the drop.
FIFA’s chief business officer, Remy Gai, has had his word on this upcoming collaboration:
“Fandom is changing and football fans around the world engage with the game in new and exciting ways. This exciting announcement makes FIFA collectibles available to any football fan, democratizing the ability to own a part of the FIFA World Cup.”
Bringing football into the world of NFTs and web3 is a great way to expose a more mainstream market to the industry and its possibilities.
Furthermore, with the wealth that is found in Qatar and its neighbouring countries, this could be a great way to further crypto’s reach amongst the affluent members of modern day society.
If this release does see success, we can only hope that FIFA make these NFT projects a regular thing.
FIFA Ultimate Team Collectibles
With how popular the FIFA Ultimate Team game mode is, every time a new release hits the shelves, it would only make sense for this to receive a positive reaction from fans.
One thing that differentiates this from FUT is the fact that these NFT collectibles possess real world value and usage amongst the community.
FUT collectibles lacked the above due to their overall utility being only reminisced within the FIFA Football game title that players can access them through.
With how well of a reaction the new football season has garnered and with the momentum being carried through from the infamous Women’s Euros held in the U.K this past summer, there’s more football success that may see the year out!
Are you looking forward to the FIFA World Cup 2022 and this recent NFT project announcement?