A delicious partnership – LA Valiant and KitKat!

Esports Industry
May 7, 2019
Mel Hawthorne

Nestle-owned and Hershey-manufactured sweets company KitKat just launched their first esports initiative – they are now partnered with Overwatch League Team Los Angeles Valiant. As a matter of fact, they have just been named the official LA Valiant Candy! Owned by the Immortals Gaming Club, LA Valiant announced this weekend that KitKat was both their sponsor and the sponsor of an upcoming event later this year.

kitkat-rivalry-weekend-la-valiant

© LA Valiant

More specifically, they are hosting the KitKat Rivalry Weekend on the 24th and 25th of August 2019, LA Valiant and KitKat are going to get together at LA Live and set up a whole host of different events and activities, with a theme of course – Overwatch and KitKat! LA Live, if you don’t know it, is an entertainment complex in downtown LA – adjacent to the famous Staples Center and LA Convention Center, it’s a prime location for the KitKat Rivalry weekend!

The weekend will feature competitive as well as casual OWL matches, fan-play and plenty more, including the so-called KitKat Fan Fest. Open to visitors of all ages as well as families, the Fan Fest will feature everyone’s favourite snack in its many, varied forms.

Ari Segal, the CEO of IGC – the parent-company of LA Valiant spoke about the new-founded partnership: “We are ecstatic to add the KIT KAT® brand to the LA Valiant family. KitKat is a favourite snack to many of our fans and represents the perfect brand to present Overwatch League’s first ‘Rivalry Weekend,’ a celebration of cities, culture, fandom and fun.”

Senior Brand Manager of KitKat, Chris Kinnard, also spoke out about the new partnership – for KitKat, this is their first foray into esports, and thus, it’s a historic moment! “We are thrilled to launch our first esports sponsorship with the LA Valiant. We can’t wait to be involved in the activities and events throughout Rivalry Weekend while we continue to learn and grow in esports for the KIT KAT® brand.”

There’ll be digital as well as social content for fans to enjoy – everything you could want and hope for when it comes to LA Valiant, Overwatch, KitKat and fan events. At the moment the sign-up and ticket site for the event isn’t quite ready yet – although you can sign up and register your interest, tickets aren’t on sale just yet.

On the events.lavaliant.com page, you’ll be able to buy tickets when they become available.