Terminator Blast Off – An explosive partnership

The Blast Pro Series: Moscow 2019 is a pretty big name in the CS:GO world. The Russia-based tournament has a prize pool of a cool quarter million USD. They will be split between the six participating teams this September. The tournament is taking place on the 13^th and 14^th of next month.

• All you need to know about these tournaments in our BLAST Pro Series wiki page.

The Single-Round-Robin group format will see the different teams playing single map games. The top two of the competing teams will advance and compete in the Grand Final, which will be a Best-of-3 competition to determine the overall winner, who will walk away with $125.000 as well as some tournament points.

There are some pretty big names participating in the playoffs, including teams like Ninjas in Pyjamas, Team Vitality and Natus Vincere. The event has equally big-name sponsors – perhaps one of the biggest of them is 20^th Century Fox. The American film studio and its newest movie are partnering with the competition.

Which movie that is? Terminator: Dark Fate. The much-anticipated film won’t air at the event, but there will be plenty of cool connections there – attending fans will get to view exclusive behind the scenes footage from the movie, and a few lucky people will also be able to win merch from the movie.

© Kerry Brown | Skydance Productions and Paramount Pictures Corporation

Anastasia Polyakova, the Acting Marketing Director of 20^th Century Fox spoke about the partnership: “We are very glad to work with one of the largest esports tournaments. […] We are sure that ‘Terminator: Dark Fate’ will win the hearts of the audience, ad BLAST Pro Series guests will be the first to be convinced of this by watching exclusive film materials.”

Another pretty big name partner of the event is Toyota – the car manufacturer will be part of the broadcast of the tournament, and while exact details are not yet known, more is expected to be revealed closer to the big day.

Tatyana Khalyavskaya, the Marketing Director of Toyota spoke about the deal: “We are glad to support a tournament of a such a great scale. And this is already the second esports project for Toyota in Russia. Esports’ audience consists of young and progressive people, who are on a first-name basis with modern technology.”

There are other sponsors as well – among the ones already announced are betting provider Betway (read our Betway Review), gaming brand Omen by HP and, of course, Twitch. Overall, the Moscow event is second to last in the series, only followed by an event in Copenhagen in November this year. Previous events include Pro Series events in Los Angeles, Madrid and Miami earlier this year.

The Russian event is taking place in the VTB Arena in Moscow – a prime location for events like this one. Of course, even without the high-profile partnerships, especially the one with 20^th Century Fox, the event would have drawn plenty of interest, being one of the biggest CS:GO competitions in the world, but the deal certainly didn’t hurt interest in the event either.

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