Samsung steps up their esports sponsorship campaigns

The South Korean tech brand, Samsung, has made two more sponsorship deals in the esports domain. By partnering up with the esports teams, Gen.G and Legacy Esports, the tech company will be ensuring that they remain one of the most visible brands working in competitive gaming. The moves come after Samsung folded their Samsung Galaxy League of Legends team in 2017, and it shows that the electronic company are keen to make their presence felt in this rapidly growing domain.


© Gen.G

Although the exact details of Samsung’s partnership with Gen.G have yet to be revealed, it has already been stated that the Korean esports organisation will receive Samsung’s latest solid state drives along with financial support. The solid state drives will form the central part of a new Samsung SSD Streaming Studio that is being built in Gen.G’s headquarters in Seoul.

Gen.G have already earned themselves a formidable reputation in the world of competitive gaming. Since they were rebranded from KSV eSports, they have managed to put in an excellent performance at the LCK Summer Season and quickly qualified for Worlds by powering through the Regional Finals in style. With seriously talented LoL stars like Roach and Peanut joining their ranks in recent months, it’s easy to see why Samsung would want to get involved with such a promising side.

We should also remember that Gen.G also has managed to compete successfully on titles like Playerunknown’s Battlegrounds and Clash Royale, whilst their Seoul Dynasty spin-off team are one of the big names in the Overwatch realm. And with another partnership with Nighthawk Pro Gaming in the bag, it seems that Gen.G have all of the hardware necessary to compete with the best throughout 2019.

However, Samsung haven’t stopped at sponsoring some of the biggest names in the esports world. This is because the tech brand have even partnered up with the Australian competitive gaming organisation Legacy Esports. Whilst esports in Australia has often been overlooked, Legacy Esports have managed to perform well in titles like Counter Strike Global Offensive, League of Legends, Overwatch, Starcraft 2, and Fortnite.


© Samsung | Legacy Esports

This is why Samsung have partnered up with Legacy esports to provide the team with cutting edge solid state drives and curved monitors. In addition to this, Samsung will also get naming rights for Legacy’s Esports High Performance Centre. In return, the esports team will feature the Samsung brand name on their shirts and help the tech brand achieve much greater visibility in the nation’s competitive gaming scene.

Samsung have certainly broadened the reach of their esports sponsorship campaigns over the past couple of years. Whilst the firm previously kept partnership deals closer to home, 2017 saw the tech giant making moves to sponsor the Flamengo esports team in Brazil, as well as the Ence gaming side in Finland. All of which shows that Samsung are keen to get involved in one of the world’s fastest growing entertainment trends.

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