Luminosity Gaming Strike Champion and PartyCasino.Fun Deals
It has been a busy time for Luminosity Gaming and its parent company Enthusiast Gaming and the latter has announced their latest sponsorship deal with online casino company PartyCasino.Fun over the last couple of days.
The deal will see the casino provider become one of the main sponsors of Luminosity Gaming and their logo will feature prominently on the team’s jerseys and also on the company’s online store.
This move was largely expected after PartyCasino.Fun sponsored the 19+ gaming lounge at Enthusiast Gaming’s EGLX expo, which was held in Toronto, Canada from October 18th – 20th.
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— EGLX (@EGLXofficial) October 20, 2019
Customized Marketing Strategy
Speaking about the deal, Menashe Kestenbaum, the current President of Enthusiast Gaming stated in a press release:
The partnership with PartyCasino.Fun is exciting for us and validates the size and scale of our combined media and gaming platform.
We used the sales and marketing expertise of our newly formed direct sales team to create a unique, customized marketing strategy for PartyCasino.Fun to reach its media and sponsorship goals.
It is encouraging to see our sales force already delivering value-driving revenue. We look forward to partnering with PartyCasino.Fun and working closely with their team!
New Marketing Opportunities
Similarly, Alessandro De Stasio, the Head of Marketing at PartyCasino.Fun issued a statement which read:
We are excited to have the chance to partner up with the largest gaming and esports organization in Canada. We are sure the combination with our audiences will untap new marketing opportunities whether it comes to reach, events and/or activations.
New Champion Clothing Deal
This latest move for Luminosity Gaming comes hot on the heels of an announcement a few days prior that confirmed that the company had entered into a partnership with sports apparel brand Champion to produce team clothing to be worn by the players and also sold to fans through the Luminosity Gaming store.
The move sees Luminosity Gaming join a number of top-rated esports teams such as Fnatic, OpTic Gaming, SpaceStation Gaming and the new NBA 2K League as having bespoke agreements with Champion to produce apparel specifically for their team or organization.
It seems likely that this latest deal with PartyCasino.Fun will mean that any designs for team apparel will also include the PartyCasino.Fun logo as part of the design.
Speaking about the deal with Champion, Steve Maida, the president of Luminosity Gaming stated:
For a brand as powerful as Champion to partner with our Esports Division, Luminosity Gaming, further proves the dominance and sheer size of the gaming and esports industry. We can now offer our fanbase of over 60 million an opportunity to buy exclusive Luminosity gear and proudly represent Team Luminosity.
Champion’s General Manager of Teamware, Tyler Lewinson added: “This collaboration allows players and fans to experience high-quality, comfortable Champion apparel while supporting one of the most exciting teams in the industry.”
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New Owners Confirmed and Other Investment
These two big announcements for Luminosity Gaming comes just after it was announced that NFL star Richard Sherman and singer Tory Lanez were to join up with Luminosity Gaming’s ownership group in 2019.
Additionally, parent company Enthusiast Gaming bought a non-controlling stake in the Overwatch team Vancouver Titans earlier in the year.