Ubisoft may change attitudes toward Crypto Games and NFTs

So far, major AAA brands have been, well, less than receptive of the massive NFTs and Crypto trend that has swept up all too many gamers so far – and that might be about to change now. Ubisoft, as the first major brand to do so, has actively decided to adopt blockchain technology in the near future.

More precisely they’ve announced that they’ll be openly adopting blockchain tech to develop play-to-earn NFT games. In last week’s Q2 earnings call, executives raised the subject several times and ultimately reached the conclusion that they would be formally adopting the tech. The company has already been investigating crypto since 2018, by way of their Strategic Innovation Lab.

“This industry is changing regularly with lots of new revolutions happening,” said CEO YvesGuillemot. “We consider blockchain one of those revolutions. It will imply more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot.”


Against the grain

This move from a major publisher is a direct contradiction of what gaming platform Steam recently decided – namely to ban all NFT and crypto games off their platform. It’s an interesting division – and one that could provide conflict down the line. Ubisoft does have games on Steam, so any blockchain titles they develop will likely not be allowed on there… which in turn will actually mean that Steam will miss out on revenue, and Ubisoft might not reach quite the same audiences they otherwise could. It’s a lose-lose situation… and it’s entirely caused by Steam’s refusal to engage with blockchain tech.

When the platform announced this, the reactions were somewhat split, with a decent number of gamers applauding the decision. Now that Ubisoft has gone the other way, reactions are once again split – for the most part, crypto fans are applauding Ubisoft’s decision, while some others aren’t so happy that a major for-profit company is starting to get into the player-owned NFT world.

Ubisoft is the second company after Epic to split this way onto the whole NFT and crypto topic. It’s creating a whole new divide in the crypto gaming space. For now though, the actual issue is mostly theoretical – after all, Ubisoft hasn’t actually made any crypto-based games yet, and Epic isn’t hosting any blockchain-based games yet either.

However, one thing is for sure – eventually this conflict will cause a real problem – and the ones who will actively suffer from it are likely the users, be they crypto-fans or ones who aren’t keen on NFT games at all.

What about all that energy

Of course, there is another aspect to the whole debate. While NFTs are a fun way to enter a new section of the gaming market, they are also absolutely awful for the environment with a huge amount of energy wasted on them, and ultimately not as much security for artists as the initial concept promised to offer. Despite this, the NFT craze is exploding with more and more new investors keen to get in on what can be a very lucrative type of gaming.

For those who make the right choices and investments, plenty of spoils are to be had. We are still waiting for the utopian AAA title that allows users to create unique looking gear and weapons and trade them on the open market.