William Hill Review 2023 - One of the longest-running bookmakers
As one of the world’s longest-running bookmakers, having been founded back in 1934, William Hill are undoubtedly among the most well-known operators in the gambling industry. William Hill moved their sports betting services online in 1998 due to an increasing demand, with the traditional sportsbook also one of the first to offer esports betting back at the start of 2015. With over 16,000 employees worldwide, along with revenues of over £2 billion each year, despite being a relative old-timer in the market, William Hill are still ensuring that they keep up-to-date with the latest trends, including esports betting.
Interface & DesignSimplistic Design
William Hill’s simplistic interface and design features make their sports betting site an efficient platform in which to cater for all of your esports gambling needs. The William Hill esports page is easily accessible from a menu at the top of the home page, where you will be greeted by all in-play betting options that are upcoming. Despite not having a dedicated esports page, as some of their competitors have chosen to introduce, William Hill have all available esports bets available in one place, with competitions currently taking place easily visible just below the in-play section.
Mobile App Available
Users are free to move between esports markets available at William Hill with just a click of a button, making it easier than ever for you to place a CS bet, or back your favourite League of Legends team. Customers can quickly view their selections and odds thanks to a bet slip placed on the right-hand side of the screen, automatically updating upon any changes being made.
On top of this, and due to the demand for esports betting on the move, William Hill have ensured that their mobile app provides the same services as their desktop site when it comes to esports, so you won’t miss out on tournaments such as the Dota 2 Asia Championship or Starcraft 2 i-League. Over 2 million people currently take advantage of the app, with both Android and iOS users able to download.
Bonus Offers & Free BetsNew Customers are entitled to £30 worth of free bets
With the majority of bookmakers will try and entice users into registering with potentially lucrative bonuses and promotions, William Hill are no different in this area. William Hill offer new betting customers £30 worth of free bets from just a £10 opening deposit, providing a strong platform in which to kick start your esports betting experience. In terms of the conditions surrounding this William Hill bonus, it’s important to note it will apply to New William Hill online customers only; additionally, the Key Qualifying Criteria include: minimum unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
Make sure to read full terms & conditions.
Elsewhere, existing customers are also rewarded for their loyalty at William Hill, with free bets and enhanced esports odds provided throughout the year. With esports tournament odds often heavily favouring the most successful teams, including SK Telecom T1 from League of Legends and FaZe Clan in Counter Strike: Global Offensive, enhanced odds on major competitions are always a welcome promotion. Despite offering no specific esports bonuses as of yet, the majority of promotions at William Hill can be used in your favourite markets.
PaymentsWilliam Hill caters for a wide range of countries and currencies
When it comes to banking options at William Hill, a whole host of countries and currencies are catered for, with traditional payment methods being joined by some of the more modern e-wallet style platforms. Although transaction times will vary depending on your preferred method, the likes of Skrill and PayPal are almost instant, while bank transfers generally take between 3-5 working days.
With William Hill’s payment options making it easier than ever to deposit cash into your account, placing a bet on esports has never been more accessible, with all transactions processed in a safe and trustworthy environment. Minimum deposits via credit and debit cards are just £5, while using an e-wallet this amount rises to £10.
Esports MarketsWilliam Hill covers all major esports titles
The William Hill esports provide users with markets surrounding all of the major titles, including League of Legends, Dota 2, Counter Strike: Global Offensive, Heroes of the Storm and Starcraft 2. Although they provide markets from such a magnitude of games, William Hill fail to offer a wide range of bets, with only matches involving major teams receiving increased levels of attention. With many esports fans enjoying the prospect of backing teams to achieve the first kill, win a particular map, slay a dragon, first blood and first to 10 kills, William Hill generally only tend to offer outright, handicap and in-play options. The chance to bet on esports teams such as Fnatic and SK Gaming at William Hill is still enticing, however, with esports action available on a daily basis.
League of Legends unsurprisingly features heavily at William Hill, with the biggest esports game of the moment covered in great detail. As well as major events such as the LoL World Championship, Mid-Season Invitational and EU & NA Spring and Summer Splits, the ESL Pro Series and IEM Season, among others, are also regularly covered by William Hill. Teams such as SK Telecom T1, Flash Wolves and Team World Elite currently find themselves at the top of the LoL rankings, in a market that is dominated by Asian teams.
Meanwhile, when it comes to StarCraft 2, one of the fastest growing games in the industry, the Electronic Sports League, World Championship Series and Pro League are all covered, along with a small proportion of less high-profile competitions. Dota 2 is undoubtedly the most lucrative game in terms of prize pools within the industry, with such tournaments also enabling punters to get in on the action. The International and Kiev Major are covered in great detail, with in-play betting also offered within matches involving some of the biggest teams, including Virtus.Pro and Evil Geniuses. Live-betting enables customers to jump on the bandwagon of a team’s momentum during a tournament or individual match, with in-play odds often more attractive.
The likes of Overwatch and Hearthstone markets can also be found occasionally at William Hill, despite being some of the less popular esports titles at present. When it comes to Overwatch, Rogue, EnVyUs and Immortals are among the most successful teams, in a market dominated by American teams, while Hearthstone players including Pavel, Orange and Xixo are often among the favourites for tournaments such as the Hearthstone Global Games.
Live StreamingNo Live Streaming Available
Like many other traditional bookmakers, William Hill do not currently offer any live-streaming services when it comes to esports. The opportunity to simultaneously gamble and watch high quality action from the world of League of Legends betting and Counter Strike: Global Offensive betting have quickly become a popular pastime for customers, an area in which William Hill neglect at present. There are of course a whole host of streaming platforms in which you can take advantage of, however the ability to do everything at William Hill would certainly be a nice addition.
Odds and LimitsConsiderably high betting margins
Odds offered by William Hill when it comes to esports are competitive, if sometimes a little on the short side. While a best odds guarantee has been in use on their bookmaker for a long time in the majority of their sports markets, esports is not currently covered by this, meaning that more appealing odds may be found elsewhere. William Hill are always quick to emphasise the enhanced odds in which they offer, with major tournaments during the calendar often receiving price boosts. As previously mentioned, backing successful teams such as SK Telecom T1 and Cloud9, or players including Stats and aLive, can often not be the most rewarding, with such star names generally offered short odds at William Hill, as well as other bookmakers. Despite this, a betting margin of 4.5% is still majorly competitive in comparison to some of their rivals, with greater pay-outs received as a result.
Maximum winnings capped at £50,000
When it comes to betting limits and William Hill, those looking to place a bet on esports can do so with a minimum of just £0.03, with maximum bets depending on the specific event or match. With esports market winnings generally capped at £50,000, William Hill are certainly a viable option for the majority of customers.
Customer ServiceLive-Chat available 24/7
Given their standing in the market, as well as their reputation, it should come as little surprise that William Hill’s customer service features are of an extremely high level. Alongside the traditional telephone and email communication methods, an increasingly popular live-chat feature is available for you to take advantage of, all three of which are available to users 24/7. As well as this, a fax number and ticket system are also both in place, however response times are generally increased using these methods. No matter what your issue or question, William Hill’s knowledgeable staff members are quick to point you in the right direction, with the majority of problems dealt with within 24 hours, although they are often much quicker.
With customers based across the globe, William Hill offer support in a range of languages, including English, Spanish, Italian, Chinese and German. A detailed FAQ page can also be found on their desktop site and mobile app, quickly answering some of the most commonly asked questions, as well as providing methods to use when solving problems.
SecurityState-of-the-art SSL Encryption ensuring that all your money transactions are safe
Despite concerns surrounding the legality of esports bets at the beginning, great lengths have been taken to ensure that matches are now 100% trustworthy. William Hill have also put a lot of work into their security and licensing, holding a full gaming license from the UK Gambling Commission, despite their headquarters being found in Gibraltar. For customers outside of the UK, William Hill is fully licensed by the Government of Gibraltar. Back in 2012, William Hill also announced that they had been recommended for licensing after the Nevada Gaming Control Board voted in favour of approval.
William Hill use a state-of-the-art SSL encryption from the highly-regarded Thawte, which, alongside a stringent firewall, helps to ensure that all transactions processed are done so safely. They also regularly review their security measures, with no third parties ever gaining access to any personal data or banking details.
Due to legal reasons, countries including Belgium, Brazil, France, India, Portugal, South Africa, Turkey and the USA are currently restricted from accessing William Hill’s esports betting services.
ConclusionRoom for Improvement
As an established and reputable bookmaker, William Hill have made a smooth transaction into the esports market, offering a good range of markets. For those looking to place a bet on esports, you are likely to be impressed by William Hill’s tournament coverage, bonuses and promotions, generous odds and in-play options. A lack of live streaming when it comes to esports bets is perhaps one of the few negative factors in this review, however with action available on an almost daily basis throughout the year, their coverage is certain to entice many new customers into registering.
William Hill are undoubtedly a prestigious brand, and they certainly know how to keep up with the times, with their esports markets among the best around, despite only having been established in 2015. Given their success to date, it would come as no surprise if William Hill choose to enhance their features in the market even further.