William Hill Bonus Review 2023 - Bet £10 and get £30 worth of Free Bets

Offering some of the best esports odds on the market, covering LoL, Dota 2, StarCraft, CS:GO gambling and loads more, start your esports gambling journey with William Hill today.

William Hill were founded in 1934 and have grown to be the largest bookmaker in the United Kingdom, with over 2,300 licensed betting shops. They offer markets in nearly every sport and esport tournament imaginable. Whether you’re looking for the opportunity to bet on Dota 2, searching for CS:GO gambling odds or hunting for StarCraft betting opportunities, William Hill can offer all this and more.


Operating in Gibraltar, and licensed by the Gambling Commission, you can be assured that every bet you place will be safe and secure. If you’re gambling outside of the UK then William Hill are regulated by all the pertinent authorities in Gibraltar. Also a member of the Independent Betting Adjudication Service – this body is responsible for auditing betting disputes, which is yet another layer of security on top of the above. William Hill also have their customer’s well-being at the forefront of what they do and will direct anyone towards Gamble Aware or Gamblers Anonymous. They are also part of the Responsible Gambling Trust.

Finally William Hill are part of the FTSE 250 and are one of the UK’s most respected public companies. In Gibraltar they are part of the Gibraltar Betting and Gaming Association, adding an extra layer of trust to this already upstanding bookmaker.

William Hill advantages:

  • Tried and tested by thousands of players everyday
  • 20 years+ experience as an online bookmaker
  • Secure platform for all esports betting
  • The number one bookmaker in the UK

Here we’ll be discussing William Hill’s esports betting bonuses, the best way to take advantage of what they’re offering, why you should take advantage of the offers at William Hill and finally five ways to improve your esports betting returns with the free bet bonuses on offer. Throughout our William Hill review we’ll also point out any betting game comparisons that we feel are important – remember, there are a lot of games out there!

Free BetsWilliam Hill: Do they offer any free bets?

William Hill currently offer £30 (promo code C30 on registration) in free bets on your first initial deposit of £20, which can be used on any of the esports betting markets. This initial offer provides you with the opportunity to test their live betting platform – one of largest in the world – the odds that they offer and all of the sports covered before making a commitment.

If you’re new to esports betting then please read the below carefully, as some bookmakers can use complicated T&Cs. Follow this and you’ll be fine:

The way William Hill’s free bet bonus works if that you’ll be awarded with 3 x £10 free bets once you’ve placed a £10 bet on anything above odds of 1/2 (1.5). Make sure you comply with this otherwise you’ll lose all free bet. If you place your initial bet each way, then it must be a £20 E/W bet, as only the win portion of your bet counts. Furthermore, don’t deposit via Skrill, Skrill 1-Tap, Neteller or Paysafe, as if you do they won’t qualify for promotion.

Here’s a quick takeaway:

  • £30 free bets if you deposit £10 and bet on anything with odds above 1/2 (1.5)
  • You’ll get 3 x £10 free bet tokens
  • Free bets must be placed within 30 days of receiving them
  • Don’t deposit via Skrill, Skrill 1-Tap, Neteller or Paysafe

Esports PromosDetailed current William Hill Promos for esports

Take any given League of Legends tournament. Say you’ve got Extreme Gamers to beat Fireball, Hong Kong esports to beat Wayi Spider, J Team to beat Extreme Gamers, Flash Wolves to beat J Team and AHQ E-Sports Club to beat Machi in an accumulator… Extreme Gamers are the only team that could potentially upset your bet.

Now, if you were to win this bet it might pay at 4/1 (as an example but there’s a good chance Extreme Gamers might lose. Well, with William Hill’s Acca insurance if one team lets you down in a five-fold accumulator or more, you’ll get your stake back as a free bet. This way, you can throw a risky team into a relatively safe bet and still come out unscathed (unlike mid-laning against SumaiL in Dota 2).

Acca insurance at William Hill can be used with any bet in any esports competition, from the CS:GO Binary Dragons cup, Dota 2 Prodota Cup and the StarCraft Global.

Get a £5 free bet every week

Not entirely esports based, but bear with us. If you’re a football fan and enjoy a bet then you can bag a £5 free bet by spending £20 or more on football accumulators. The great thing is – there’s nothing to say you can’t use your £5 free as a bonus for League of Legends. Just a pointer though – you can’t use your free bet on any esports live betting, and you must place your £20 worth of regular bets between the start and end of any given month. You can activate this bonus by staking either via the app, website or over the phone.

Cash in your bet

It’s the final match in your 10-game accumulator and the Evil Geniuses face-up against Team Liquid. Sure, you know that EG are rocking Dota 2 at the moment, but it’s not as solid of a bet as you first thought. It’s pregame and the heroes TL have pulled out compared to EG look strong, and you’re feeling worried. If EG win you bag £1000 – if they lose, you get nothing.

Well, if you’re getting cold feet William Hill offer you the potential to cash out for a portion of the prize. In this instance they could offer you anything from £400 – 600, depending on the odds. Why not cash out and enjoy the action – or, sit on the edge of your seat praying Cr1t-, Universe, SumaiL, Zai and Arteezy are on top form.

Other than that there are plenty of other bonuses available for horse racing and football if you’re interested, but for those looking for esports betting bonuses and offers then the above should keep you busy!

So, as a reminder, the bonuses for esports bettors are:

  • Initial deposit offer (C30) – £30 for £10
  • Acca insurance for tournament long bets
  • £5 free bet every week (attained through betting on football)
  • Cash in your bet

The great thing about all these bonuses is that they are for everyone. No matter how long you’ve been betting on esports with William Hill, or anyone for that matter, you’ll get the same treatment. One advantage of initial bet offers, as opposed to no deposit casino bonuses, is that there’s no play-through restriction to access your winnings (a specified amount of money you must stake before you can withdraw winnings from free bets – generally 20/30 times your initial bet). With bonuses like this on offer, there’s no need to go hunting for CS:GO gambling sites, or any others for that matter!

What this means is that if you win £50 with a £10 free bet (you’ll receive £40 as you don’t keep the stake), you can withdraw it straight away. Remember, you have 30 days to use your free bet bonus, so don’t forget!

How to use your William Hill Bonus OffersWhy take advantage of the William Hill's Bonuses?

Sure, there are a lot of free bet bonuses on League of Legends, Dota 2, CS:GO gambling and more available with a wide range of bookmakers – but why should you take advantage of William Hill in particular. Well, it’s simple – they’re the biggest and most renowned bookmaker in the United Kingdom. They’re trendsetters – if they’re doing something right, there’s a good chance any other bookmaker might follow suit.

Other bookmakers might offer larger free bet bonuses, but 1) they might have ridiculous play-through restrictions 2) they might not offer a dedicated esports betting service. Remember, esports betting is a relatively new thing, so while there are quite a few bookmakers offering this service, they may tie in confusing T&Cs.

Overall, the initial bonuses (alongside the other bonuses available at William Hill) are great. They give you a great introduction to what this bookmaker can offer, and if you find they don’t provide enough tournaments for you (at the time of writing they are offering markets for LoL, CS:GO, Dota2 and StarCraft), you can always check out Bet365 esports (and its interesting Bet365 bonus), Coral, Betway, or the wide range of Overwatch betting site or League of Legends betting site available – depending on the game you play, of course.

5 ways to take advantage of your William Hill Bonus

Create an accumulator with the very best teams

At first, to ensure you profit from your free bets, you should focus on low-risk, low return. Essentially you want to make sure you walk out with your initial £10 back, alongside at least £20 profit. What we mean by this is by accumulating top teams from different competitions (Evil Geniuses [Dota 2], SKT T1 [LoL], SK [CS:GO]… for example) and ensure they’re not playing anybody within 5 ranking positions. If you accumulate five or more of these top ranking teams then you’ll be covered by William Hill’s acca bonus. Aim for odds of 2/1 at the least, meaning if you stake £10, you’ll get £10 back (remember, the initial £10 stake is not included with your winnings).

Bet small

Once you’ve profited from your William Hill bonus for esports, the temptation is to bet big! Successful betting is all about maintaining your initial bankroll. Less exposure means more opportunity to win. We recommend placing small bets on single teams which are set to win initially, and then once your bankroll grows for you to increase your stakes on small team accumulators (doubles, trebles). Beginners will often place £5 on a 10-fold accumulator with huge returns and expect to make money straight away. Successful gambling is all about betting on small accumulators on events you know well. Do your research!

Bet on games that you know

If you play CS:GO, bet on CS:GO. It’s likely you know the competitions and teams inside out. Same if you play Dota 2, Hearthstone, LoL – you know how the games work. It’s not worth trying to bet on games that you don’t understand. Previously we recommended that you spread bets over multiple games – only do this if you play multiple games. Think of it this way, would a horse racing expert bet on hockey? They wouldn’t – nor should you! Definitely, definitely come up with an eSports betting strategy to ensure your bankroll lasts as long as possible.

Research and bet on good players

Listen, while it might be a good idea to bet on the new prodigy on the block (take SumaiL, who at one point everyone raved over), they’re prone to making mistakes as natural ability can only take them so far. What you’re looking for is a solid player who won’t try and clutch games for the sake of glory. A steady shooter. Lennock from StarCraft, or Dota’s QO are often solid bets. The great thing about esports is that it’s a very stat-heavy sport, which means researching players is incredibly simple!

Learn how to stretch out your bonuses!

There are many websites out there which can advise you on how to stretch out your esports bonus. This is a great way of taking advantage of bookmaker’s best esports betting offers. Basically, you dive into the T&Cs of any William Hill bonus for esports and find a way to get around any play-through requirements. In the case of William Hill you don’t need to dig too much – there aren’t any restrictions. If you’re looking for a quick way to make cash, their initial deposit offer is a great way of doing so.

Ultimately though, if you do have to play-through a certain amount, then don’t play on the slots – play blackjack and try to avoid roulette if you possible. As an esports bettor none of this will really apply to you, but if you fancy taking the dive into casino gambling, take heed of this advice. If you do download an esports betting app from one of the major bookies, make sure you re-read the T&Cs, as they can change when betting over mobile.

ConclusionTake advantage of William Hill's special bonus offers now!

Ultimately, with plenty of William Hill esports bonuses on offer, alongside a fantastic range of markets, they’re one of the best esports betting sites in the business. Of course, it’s always worth using an esports odds comparison site to ensure you’re getting the best price, but William Hill are pretty steady in that department. Take it from us – they’re great.

William Hill Bonus
Bet £10 and get £30 worth of free bets
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