
KEKW Meaning Explained: Emote Origins & Pronunciation of the Legendary Laugh
KEKW is more than just a funny Twitch emote. If you’ve ever seen a Twitch chat explode with KEKW during a hilarious moment, you might’ve wondered what it means, where it came from, and who that laughing man is. You’re not alone. Thousands of people Google the meaning of KEKW every day. In this guide, we’ll break it all down. We’ll even explore the story of the man behind the meme and how his legacy lives on through this legendary laugh.
What does KEKW Mean?
KEKW is simply a Twitch emote that suggests hilarious laughter. The Spanish Laughing Guy image (which we explain below) was used to represent a reaction to an extremely funny event on Twitch.
Now you may ask but why KEK? The answer is simple: KEK is the Koreans’ equivalent of the North American or European ‘laugh out loud’ or LOL. Or, if you’re from the CIS region, you may also add XAXAXAXA to the list.
KEK however is also how World of Warcraft transcribes LOL between opposing factions. If a Horde player writes LOL in chat, an Alliance player will read KEK. In the opposite way LOL transcribes to Bur.
Next to KEK we also have the letter W. This letter is basically a suffix often used for Twitch emotes to convey an exaggerated facial expression. Hence the emote KEKW.
Much like in our natural languages, the language of memes and emotes often creates a new element by putting two existing elements together. So now we know what KEKW means, it’s time to look at how this meme came to be…
The Origins of the KEKW Meme
The KEKW emote came about through the renaissance of Twitch emotes that spawned ResidentSleeper, Pogchamp, MonkaS, LULW, Kappa and many others through the years. A blend of a famous video and common gamer slang gave rise to one of the most commonly used Twitch emotes out there.
Featuring the Spanish Laughing Guy, who was a much-missed actor and comedian named Juan Joya Borja, the YouTube video that made him famous is almost guaranteed to make you laugh even if you don’t understand a word of what he says in it. And that’s because the person’s way of talking and laughing is simply contagious.
This video also has a great quality: because it’s in a foreign language that few people can understand, it can be used as a template with any subtitles you wish. Lots of meme creators and internet comedians did exactly that, in order to give more power to their message. Subsequently, it became viral and was quickly added to the internet’s catalog of memes.
Who invented KEKW?
There’s plenty of debate about this question. Lots of people maintain that AdmiralBulldog was the first to use it, while other people insist it was xQc. However, there’s every chance that it could have been any other streamer. But regardless of who came up with this emote, it has truly captured the imagination of the global gaming community!

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The Popularization of the KEKW Emote
The KEKW emote became popular on Twitch around August 2019, after popular streamers such as AdmiralBulldog and xQc started using it in their streaming sessions. Thanks to their efforts, KEKW awareness grew rapidly and the KEKW emote pretty much replaced LUL, ROFL and other ways of expressing hysterical laughter.
At the moment, KEKW is one of the most used 15 emotes on Twitch. Given how ridiculously famous the scene with the Spanish comedian has become, it’s only natural that people use this emote to illustrate more vividly that they’re laughing. Or, to be more precise, that something is worth laughing at.
Read also: The meaning of Copium on Twitch
KEKW Pronunciation
Most gamers will pronounce KEKW as if it’s a single word made up of three syllables: ‘keh-kuh-wah’. However, we have seen a few people reducing it to just two syllables: ‘keh-kwuh’. Just remember that however you say KEKW there’ll be someone who insists you’re saying it wrong!
Potential KEKW remixes
No doubt, people will take KEKW one step further. Just like lol turned into lul, then lulz or omegalul, KEKW is almost guaranteed to keep evolving as people feel the need to take it to the next level of absurdity. Of course, this is true just in writing. The Twitch emote will likely stay the same for a long time to come. But when you’re posting or reading something on Twitter, it’s perfectly viable to use or see a KEKW variation that uses the letter W as the start of a new word, such as KEKWhat or KEKWow. All of which shows that there are plenty of ways to come up with a KEKW remix!
How to Get the KEKW Emote on Twitch
OK, it’s very easy to get the KEKW emote on Twitch. Here’s what you need to do:
- Download the BTTV extension
- Add the KEKW emote to your channel
- To use the emote, just type in KEKW in your chat
When KEKW Got Banned
The KEKW meme was briefly removed for one week following the passing of Juan Joya Borja – the person who inspired the emote. This happened in April 2021, but you’ll see the KEKW laugh everywhere nowadays.
The Person Behind the Meme
The laughing guy in the KEKW meme is actually the much-loved Spanish comedian Juan Joya Borja. Also known as El Risitas, Borja was well known for his larger-than-life personality and infectious laugh. Sadly, Borja passed away on 28 April 2021, but his legacy lives on through the KEKW laugh.
FAQs
Who is the KEKW guy?
It’s a famous Spanish comedian, Juan Joya Borja – also known as El Risitas.
When to use KEKW?
Basically, whenever something seriously funny happens.
How to pronounce KEKW?
It’s debatable. Some people say keh-kwuh, other people say keh-kuh-wah. There’s no right or wrong way to say it.
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